This week, vegan brand Miyoko’s Creamery and animal-rights group In Defense of Animals (IDA) launched a holiday giveaway as a way of showing appreciation to people who choose vegan cheese over dairy. The campaign will award one winner a $500 gift card (the estimated value of a year’s worth of vegan cheese). To enter, participants—United States residents over the age of 18—must like IDA’s post about the campaign on Instagram, tag a friend, and follow both IDA (@ida_international) and Miyoko’s Creamery (@miyokoscreamery) on Instagram. For additional entries, participants can share IDA’s post in their Instagram stories and tag both IDA and Miyoko’s.
“The dairy industry is notoriously cruel and unsustainable, so we’re thrilled to have partnered with Miyoko’s Creamery to help spread some cruelty-free love this holiday season with a giveaway of plant-based dairy products that are sure to please even the biggest skeptics,” Julie Massa, Wild Animal Project Manager at IDA, said. “These plant-based alternatives are the future of a sustainable food system, and prove we can have our cheese and eat it too without causing harm.”
Miyoko’s Creamery offers a variety of nut-based cheese wheels, spreads, and butters, along with a new line of cheeses and butters made from allergen-friendly oats, potatoes, and legumes. “Miyoko’s Creamery is thrilled to team up with In Defense of Animals to make the holiday season merry and bright for animal advocates and cheese-lovers alike,” Miyoko Schinner, founder of Miyoko’s Creamery, said.
Entries must be received by December 14 at 12:00pm PST and a winner will be announced on December 15.
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