June 19, 2021

Performance Foodservice Partners with Field Roast and Lightlife to Launch New Line of Vegan Meat

Performance Foodservice (a division of Performance Food Group) has launched a proprietary line of plant-based protein products called Green Origin, made exclusively by Greenleaf Foods—owner of plant-based brands Lightlife and Field Roast. The new Green Origin portfolio includes plant-based burgers, grinds, breakfast sausages, and nuggets created for use by the foodservice sector. Green Origin products are free of artificial flavors and many are soy- and gluten-free. 

“We’re well past the point of plant-based eating as a niche trend,” Fred Sanelli, Senior Vice President of Marketing and Sales at Performance Foodservice, said. “It has become a significant and growing segment in the foodservice landscape. We know that the number of consumers committed to a cleaner, more sustainable, healthier, and great tasting culinary lifestyle is increasing rapidly, and we are thrilled to add our expertise to the pursuit of a ‘greener way of life.’ Our Green Origin line delivers a premium eating experience that will give our customers exciting menu options.”

Plant-based for the masses

While the company has yet to disclose which foodservice outlets will carry Green Origin, Performance Foodservice works with more than 200,000 foodservice locations, including independent and chain restaurants, schools, business and industry locations, healthcare facilities, vending distributors, office coffee service distributors, big box retailers, theaters, and convenience stores.

Let’s get FABULOUS! Order your copy
of the hot-off-the-press
VegNews Guide to Being a Fabulous Vegan
filled with everything you need to know to
live a super-fabulous vegan life
(including our all-time favorite recipes)!

Order Now